Are Mobile Phones Too Complicated?
Do you remember when all you could do with a phone was make a call? Mobile phones have come a long way since then. With the newest sim free mobile phones you can text, chat, send photos and surf the web. You can also get help to navigate with GPS and stream live TV shows.
It turns out that the latest hot pink mobile phone is a seriously cutting edge piece of equipment with technology that is advancing so rapidly that it may actually be too complicated for many users. In fact, a recent survey found that a full 60 percent of users thought that their phones were too difficult to use and had features that they never used. Many of these users would be perfectly content with a device that provided only voice and texting options.
There are customers from both ends of the age range when it comes to the sim free mobile phone market. It used to be that working adults were the core customer base for most companies. Today more and more kids are getting cell phones of their own and they always want to have the very best technology on their cell phones.
The new technology that comes out is always getting attention from the media. You see a lot of new technology showing up in the smart phone market. Companies want to sell this type of equipment because they can make a bigger profit. They also make more profit from those younger users that like to email, surf, and send pictures on their pink mobile phone than they do from those that are a bit older and who enjoy just talking on their mobile phones.
The phone companies cannot ignore this older market however because it continues to grow as more and more older folks decide to get a cell phone. Also the percentage of older people in the population is growing as the entire population ages, making them a powerful part of the market. If the latest sim free mobile phone becomes too complicated to use, then the cell phone companies are going to lose customers.
There is not a phone for every single user. Of course while companies are going to focus on new technology and new features that can be added to the top sim free mobile phones, they also have to think about older people who just want a hot pink mobile phone to use for calling their friends and family members.
These simpler phones already exist of course, it is simply a matter of phone companies continuing to make them available along side the newer models. The cell phone carriers also have to provide service in a way that is fair to all types of users.
Someone who only wants to talk will clearly not want to pay as much as a user who is surfing the web all day, nor should they have to. Different plans and packages that offer limited features will allow all users to find the right match for their needs.
